DELAWARE's #1
Indoor Digital
TV Company!
DELAWARE's #1
Indoor Digital
TV Company!
DELAWARE's #1
Indoor Digital
TV Company!


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Email Us: Info@AdvertisingHealthy.com
DELAWARE's #1 Indoor Digital TV Company!
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since 2007

Monthly Digital Place-Based Video Screen 70%
Digital Place-Based Video TV -vs- Other Media
Digital Place-Based Video dwarfs many prominent new media
and marketing platforms. More American teens and adults have
seen digital video screen at a public venue in the past month
(70%) than have watched online video (43%). More people see
digital video screens in public venues than have ever sent or
received a text message (56%); own a DVR, such as a TiVo or
recorder provided through their cable or satellite TV provider
(41%); or have a Facebook profile (41%).
Arbitron Digital Place-Based Video Screen Study 2010

70%
Digital Place-Based Video Screen
As A Medium: U.S. Total Reach
Teen and adult U.S. resident have viewed digital
video displays at any measured venue in the pastmonth.
Monthly Persons Estimate:
181 Million
70%
Arbitron Digital Place-Based Video Screen Study 2010
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UPCOMING EVENTS
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Teen and adult U.S. resident have viewed digital
video displays at any measured venue in the pastweek.
Weekly Persons Estimate:
48%
52%
Viewers are not just exposed; they are engaged. Nearly half (47%) of those who have noticed
a digital place-based video screen in the past month specifically remember an advertisement
appearing on the screen. Nearly 1 in 5 (19%) of those who noticed an ad report having made
a purchase they were not already planning on making after seeing an item featured on the
video screen.
Arbitron Digital Place-Based Video Screen Study 2010
135 Million
52%
Arbitron Digital Place-Based Video Screen Study 2010
Digital Video Significant Highlights
Advertising Engagement
- Viewers are engaged with the content; nearly half (47%) of those who have seen a digital place-based video in the past
month specifically recall seeing an ad.
Effect on Purchase Patterns
- Digital video ads have a effect on purchase patterns. Nearly one in five (19%) of those who have seen a digital video ad
say they have made an unplanned purchase after seeing an item featured on the screen.
Reach
- The availability of digital place-based video has reached a critical mass. 70% of U.S. residents aged 12 or older have seen
a digital video display in a public venue in the past month; 52% recall seeing one in the past week.
Comparison to Other Media
- Digital video in public venues reachs more Americans each month (70%) than video over the Internet (43%) or Facebook (41%).
Study Based On Arbitron Digital Place Based Video Study 2010





















