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Monthly Digital Place-Based Video Screen 70%

Digital Place-Based Video TV -vs- Other Media

Digital Place-Based Video dwarfs many prominent new media

and marketing platforms. More American teens and adults have

seen digital video screen at a public venue in the past month

(70%) than have watched online video (43%). More people see

digital video screens in public venues than have ever sent or

received a text message (56%); own a DVR, such as a TiVo or

recorder provided through their cable or satellite TV provider

(41%); or have a Facebook profile (41%).

Arbitron Digital Place-Based Video Screen Study 2010

70%

Digital Place-Based Video Screen

As A Medium: U.S. Total Reach

Teen and adult U.S. resident have viewed digital

video displays at any measured venue in the pastmonth.

Monthly Persons Estimate:

181 Million

70%

Arbitron Digital Place-Based Video Screen Study 2010

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UPCOMING EVENTS

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Teen and adult U.S. resident have viewed digital

video displays at any measured venue in the pastweek.

Weekly Persons Estimate:

48%

52%

Viewers are not just exposed; they are engaged. Nearly half (47%) of those who have noticed

a digital place-based video screen in the past month specifically remember an advertisement

appearing on the screen. Nearly 1 in 5 (19%) of those who noticed an ad report having made

a purchase they were not already planning on making after seeing an item featured on the

video screen.

Arbitron Digital Place-Based Video Screen Study 2010

135 Million

52%

Arbitron Digital Place-Based Video Screen Study 2010

Digital Video Significant Highlights

Advertising Engagement

- Viewers are engaged with the content; nearly half (47%) of those who have seen a digital place-based video in the past

month specifically recall seeing an ad.

Effect on Purchase Patterns

- Digital video ads have a effect on purchase patterns. Nearly one in five (19%) of those who have seen a digital video ad

say they have made an unplanned purchase after seeing an item featured on the screen.

Reach

- The availability of digital place-based video has reached a critical mass. 70% of U.S. residents aged 12 or older have seen

a digital video display in a public venue in the past month; 52% recall seeing one in the past week.

Comparison to Other Media

- Digital video in public venues reachs more Americans each month (70%) than video over the Internet (43%) or Facebook (41%).

Study Based On Arbitron Digital Place Based Video Study 2010