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Digital Video Significant Highlights

Advertising Engagement

- Viewers are engaged with the content; nearly half (47%) of those who have seen a digital place-based video in the past

month specifically recall seeing an ad.

Effect on Purchase Patterns

- Digital video ads have a effect on purchase patterns. Nearly one in five (19%) of those who have seen a digital video ad

say they have made an unplanned purchase after seeing an item featured on the screen.

Reach

- The availability of digital place-based video has reached a critical mass. 70% of U.S. residents aged 12 or older have seen

a digital video display in a public venue in the past month; 52% recall seeing one in the past week.

Comparison to Other Media

- Digital video in public venues reachs more Americans each month (70%) than video over the Internet (43%) or Facebook (41%).

Study Based On Arbitron Digital Place Based Video Study 2010

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