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- Delivering public information: top news, current weather, sports, and local information.

- Posting enterprise information: messages, health and safety updates, and alerts.

- Advertising and brand-building: digital signage helps build brand identity and promote

  sales and products.

- Influencing customer and patient behavior: direct customers to selected areas of the

  store or products, educate patients on services, maximize dwell-time while driving sales up.